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info354482
Nov 302 min read
Hilton Had Time That Day.
"Every successful politician practices positioning." – Al Ries and Jack Trout ( Positioning: The Battle For Your Mind ) One of Hilton’s...
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Adam P.
Oct 292 min read
I’ll let my students use A.I., but I won’t let them cheat.
Before passing judgment, hear me out. As an ELA teacher, I understand the unintended consequences of using A.I. in the classroom. My...
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Adam P.
May 284 min read
Why I Stopped (ish) Using A.I. To Write Copy
As someone who writes copy, I find it ironic that I would use A.I. for copy assistance when writing my blogs, but I was. While there was...
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Adam P.
Apr 273 min read
Why I Stopped Goal-Setting...
Goals are difficult for me to keep. Full stop. I often get discouraged when I don’t see the results that I am looking for. In fact,...
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Adam P.
Apr 12 min read
Don't Launch Your Business...Yet!
Yes, it really does matter how you present yourself/business in the marketplace. No, I’m not exaggerating, it really does matter. The...
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Adam P.
Mar 111 min read
"MY BRAND IS A FISH I SAID!!!"
In the world of business, we often find ourselves in a delicate dance between self-perception and public perception. Despite our efforts...
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Adam P.
Feb 251 min read
LeBron James Gets Buckets...Maybe.
Effective brand positioning or brand placement can significantly impact your image. Let's take a look at LeBron James, a prime example of...
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Adam P.
Feb 192 min read
Embrace That Negativity!
Pluto TV's recent Super Bowl commercial caught my attention as I thought its marketing campaign was brilliant. They took the negative...
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